THE ROLE AND SIGNIFICANCE OF ADVERTISING IN TV FORMATS AS AN EXAMPLE OF MUSIC TALENT SHOW PROGRAMS
DOI:
https://doi.org/10.24867/22GI09VujinovicKeywords:
Television format, Musical talent show programs, Advertising.Abstract
The paper discusses the role and importance of advertising within television formats, using the example of music talent show programs. Audience research has shown that, although this type of program is highly watched, advertising messages placed within the framework of music talent show programs essentially reach an extremely small number of viewers, who, during the duration of the commercials, spend their time in some other way than in front of the television.
References
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[2] Hill, A. “Reality TV”, London, Routledge, 2014.
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[5] Oren, T., Shahaf, S. “Global television formats”, London, Routledge, 2013.
[6] Keinonen, H. “Television format as cultural negotiation: Studying format appropriation through a synthesizing approach”, VIEW Journal of European Television History and Culture. Vol. 5(9), pp. 60–71, 2016.
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[8] http://rem.rs/uploads/files/Zakoni/2023-zakon_o_oglasavanju.pdf (pristupljeno u septembru 2022.).
[2] Hill, A. “Reality TV”, London, Routledge, 2014.
[3] Moran, A., Malbon, J. “Understanding the global TV format”, UK, Intellect Books, 2006.
[4] Chalaby, J., K. “The making of an entertainment revolution: How the TV format trade became a global industry”, European Journal of Communication. Vol. 26(4), pp. 293–309, 2011.
[5] Oren, T., Shahaf, S. “Global television formats”, London, Routledge, 2013.
[6] Keinonen, H. “Television format as cultural negotiation: Studying format appropriation through a synthesizing approach”, VIEW Journal of European Television History and Culture. Vol. 5(9), pp. 60–71, 2016.
[7] Berger, A. A. “Ads, fads, and consumer culture: Advertising's impact on American character and society“, USA, Rowman & Littlefield Publishers, 2020.
[8] http://rem.rs/uploads/files/Zakoni/2023-zakon_o_oglasavanju.pdf (pristupljeno u septembru 2022.).
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Published
2023-05-06
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Section
Industrial Engineering and Management
