ANALYSIS OF THE INFLUENCE OF COLOR ON CUSTOMERS’ TRUST TOWARDS WEBSITES IN THE FIELDS OF ONLINE BANKING
DOI:
https://doi.org/10.24867/20EF01GolubovicKeywords:
web design, color, trust, e-bankingAbstract
This paper focuses on the influence of color on customers’ trust towards websites in the fields of online banking. The literature reviews associated with use of color in web design show that color has significant influence on customers’ interaction with websites. Considering that color is the most important feature of websites the aim of this study was to determine the relationship between them in online banking. The method used to explore these relationships was an online survey, based on Likert scale.
References
[1] Fairchild, M. (2005) Color Appearance Models, John Wiley & Sons, Ltd.
[2] Sharma, A. (2018) Understanding color management, John Wiley & Sons.
[3] Kramer L. (2018) What is web design [Online] Dostupno na: https://99designs.com/blog/web-digital/what-is-web-design/ [Pristupljeno: 08.08.2022]
[4] Sklar, J. (2015) Principles of Web Design, Sixth Edition, Nelson Education, Ltd.
[2] Sharma, A. (2018) Understanding color management, John Wiley & Sons.
[3] Kramer L. (2018) What is web design [Online] Dostupno na: https://99designs.com/blog/web-digital/what-is-web-design/ [Pristupljeno: 08.08.2022]
[4] Sklar, J. (2015) Principles of Web Design, Sixth Edition, Nelson Education, Ltd.
Downloads
Published
2022-12-03
Issue
Section
Gaphic Engineering and Design
