Gaphic Engineering and Design
Vol. 37 No. 12 (2022): Proceedings of Faculty of Technical Sciences
ANALYSIS OF THE INFLUENCE OF COLOR ON CUSTOMERS’ TRUST TOWARDS WEBSITES IN THE FIELDS OF ONLINE BANKING
- Gala Golubović
- Sandra Dedijer
Abstract
This paper focuses on the influence of color on customers’ trust towards websites in the fields of online banking. The literature reviews associated with use of color in web design show that color has significant influence on customers’ interaction with websites. Considering that color is the most important feature of websites the aim of this study was to determine the relationship between them in online banking. The method used to explore these relationships was an online survey, based on Likert scale.
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