IMPACT OF GLOBALIZATION ON ONLINE BUSINESS
DOI:
https://doi.org/10.24867/21GI01BrunerKeywords:
E-commerce, consumers, marketing, internet, shoppingAbstract
"E-commerce" is a growing industry and online shopping is a very popular shopping channel. E-commerce provides numerous opportunities for businesses and consumers, especially in the areas of advertising, retail and direct marketing opportunities. In order to expand their business, more and more retailers are offering their products and services online and combining traditional store sales with e-commerce. However, it is still a relatively small share of e-commerce in total retail revenues.
References
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[2] Aladiwani, A.M. i Palvia, P. C. (2002). Developing and Validating an Instrument or Measuring User-Perceived Web Quality, Information & Management, 39 (6), 467–476.
[3] Anderson, Rolph E. i Srinivasan, S. (2003). E-Satisfaction and E-Loyalty: A contingency Framework, Psychology & Marketing, 20 (2), str. 123-138.
[4] Arjoon, S. i Rambocas, M. (2011). Ethics and Customer Loyalty: Some Insights into Online Retailing Services. International Journal of Business & Social Science, 2 (14), 135-142.
[5] Balasubramanian, S., Konana, P., i Menon, N. M. (2003). Customer Satisfaction in Virtual Environments: A Study of Online Investing. Management Science, 49 (7), 871-889.
[2] Aladiwani, A.M. i Palvia, P. C. (2002). Developing and Validating an Instrument or Measuring User-Perceived Web Quality, Information & Management, 39 (6), 467–476.
[3] Anderson, Rolph E. i Srinivasan, S. (2003). E-Satisfaction and E-Loyalty: A contingency Framework, Psychology & Marketing, 20 (2), str. 123-138.
[4] Arjoon, S. i Rambocas, M. (2011). Ethics and Customer Loyalty: Some Insights into Online Retailing Services. International Journal of Business & Social Science, 2 (14), 135-142.
[5] Balasubramanian, S., Konana, P., i Menon, N. M. (2003). Customer Satisfaction in Virtual Environments: A Study of Online Investing. Management Science, 49 (7), 871-889.
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Published
2023-02-03
Issue
Section
Industrial Engineering and Management
