Industrial Engineering and Management
Vol. 38 No. 02 (2023): Proceedings of Faculty of Technical Sciences
IMPACT OF GLOBALIZATION ON ONLINE BUSINESS
Abstract
"E-commerce" is a growing industry and online shopping is a very popular shopping channel. E-commerce provides numerous opportunities for businesses and consumers, especially in the areas of advertising, retail and direct marketing opportunities. In order to expand their business, more and more retailers are offering their products and services online and combining traditional store sales with e-commerce. However, it is still a relatively small share of e-commerce in total retail revenues.
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