PLANNING AND EVENT MARKETING OF „ANATOMIJA USPEHA – FTN SURVIVOR”
DOI:
https://doi.org/10.24867/21GI03ArsicKeywords:
Event planning, event marketing, digital marketingAbstract
The paper presents a detailed planning process, as well as the application of marketing strategies on the example of the organization of the event "FTN Survivor" within the conference. "Anatomija uspeha". The research aims to show what the planning and promotion of the the event looks like - how the planning process took place, how the communication process was carried out within the stages of preparation, planning but also the realization of the event itself, how digital marketing tools can facilitate the process of organizing an event and how it affects the method of communication within it.
References
[1] F. Neus, Event Marketing in the Context of Higher Education Marketing and Digital Environments, SpringerGabler, 2019.
[2] T. Pivac & I. Stamenković, Menadžment događaja, Novi Sad: Prirodno-matematički fakultet, 2011.
[3] P. Kotler, G. Armstrong, J. Saunders & V. Wong, Principi marketinga. Beograd: Mate, 2007.
[4] S. Mitrović Veljković & B. Melović, Principi savremenog menadžmenta, Novi Sad: Fakultet tehničkih nauka, Univerzitet u Novom Sadu, 2017.
[5] Đ. Ćelić, Uvod u digitalni marketing, Novi Sad: Fakultet tehničkih nauka, 2018.
[6] G. Bowdin, Events Management, Australija: John Wiley and Sons, 2004.
[7] S. Nikolić, Marketing događaja, Novi Sad: Fakultet tehničkih nauka, 2020.
[2] T. Pivac & I. Stamenković, Menadžment događaja, Novi Sad: Prirodno-matematički fakultet, 2011.
[3] P. Kotler, G. Armstrong, J. Saunders & V. Wong, Principi marketinga. Beograd: Mate, 2007.
[4] S. Mitrović Veljković & B. Melović, Principi savremenog menadžmenta, Novi Sad: Fakultet tehničkih nauka, Univerzitet u Novom Sadu, 2017.
[5] Đ. Ćelić, Uvod u digitalni marketing, Novi Sad: Fakultet tehničkih nauka, 2018.
[6] G. Bowdin, Events Management, Australija: John Wiley and Sons, 2004.
[7] S. Nikolić, Marketing događaja, Novi Sad: Fakultet tehničkih nauka, 2020.
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Published
2023-02-04
Issue
Section
Industrial Engineering and Management
