Industrial Engineering and Management
Vol. 38 No. 02 (2023): Proceedings of Faculty of Technical Sciences
PLANNING AND EVENT MARKETING OF „ANATOMIJA USPEHA – FTN SURVIVOR”
Abstract
The paper presents a detailed planning process, as well as the application of marketing strategies on the example of the organization of the event "FTN Survivor" within the conference. "Anatomija uspeha". The research aims to show what the planning and promotion of the the event looks like - how the planning process took place, how the communication process was carried out within the stages of preparation, planning but also the realization of the event itself, how digital marketing tools can facilitate the process of organizing an event and how it affects the method of communication within it.
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