ANALYSIS OF PROMOTIONAL CONTENT IN INFLUENCER MARKETING
DOI:
https://doi.org/10.24867/22GI15GajicKeywords:
Marketing, digital marketing, influensersAbstract
The goal of this research is to define influencer marketing, the channels it uses, as well as its results, how much influence do influencers have on their audience, how do they stand out from the crowd that does similar work, which brands do they collaborate with and why. Also, in this research work, there will be analyzes of successful collaborations of celebrities with certain brands and statistics of followers on the communication channels they use.
References
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[2] Šta je digitalni marketing? (2020.). Industrijski internet marketing. Đorđe Ćelić.
[3] Global Social Media Statistics. (2022.). Retrieved from DataReportal:https://datareportal.com/social-media-users
[4] Booth. (2022). Mapping and leveraging influencers in social media to shape corporate brandperceptions. Ćelić (n.d.).
[5] Daye, D. a. (2008.). Celebrity Endorsements: Selling and Unselling. Branding Strategy Insider. The Blake Project.
[6] Dukcevich, D. (2009., November 9). The Michael Jordan Portfolio. Forbes Magazine.
[7] Geyser, W. (2022). What is an Influencer? – Social Media Influencers Defined [Updated 2022].Retrieved from Influencer Marketing Hub: https://influencermarketinghub.com/what-is-aninfluencer/
[8] Jhonson, R. (2009.). The Jordan Effect The world’s greatest basketball player is also one of its greatbrands. What is his impact on the economy? Fortune Magazine.
[9] Nike. (2009). “Annual Reports: Nike’s Performance. Nike Inc.
[10] Prager, M. (2022). The Best Social Media Platforms for Influencer Marketing. Retrieved from Linkedin: https://www.linkedin.com/pulse/best-social-media-platforms-influencer-marketing-marc-prager
[11] Santora, J. (2022). Influencer Marketing Statistics. Retrieved 2022, from https://influencermarketinghub.com/influencer-marketing-statistics/Santora, J. (2022). Influencer Marketing Statistics. Retrieved from https://influencermarketinghub.com/influencermarketing-statistics/
[12] Schaffer, N. (2022). Retrieved from https://nealschaffer.com/what-is-influencer-marketing/
[13] Statista. (2022). Number of Instagram users worldwide from 2020 to 2025. Retrieved from Statista: https://www.statista.com/statistics/183585/instagram-number-of-global-users/
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Published
2023-05-06
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Section
Industrial Engineering and Management
