Proceeding of the Faculty of technical Sciences, Novi Sad

Gaphic Engineering and Design

Vol. 38 No. 06 (2023): Proceedings of Faculty of Technical Sciences

EFFECTIVENESS EXAMINATION OF CINEMAGRAPHS AND VIDEO SEQUENCES ON AN INTERACTIVE WEBSITE PROTOTYPE USING EYE TRACKING TECHNOLOGY

  • Sanja Kovačević
  • Neda Milić Keresteš
DOI:
https://doi.org/10.24867/23EF04Kovacevic
Submitted
June 8, 2023
Published
2023-06-08

Abstract

The research topic is the application of cine­magraphs as a website element that contributes both to the practicality of providing the necessary information and to the website's aesthetics, i.e., testing the effective­ness of cinemagraphs using eye-tracking technology. The research investigates whether website users stay longer on moving elements compared to static images of iden­tical content, whether they return to moving content aga­in, and whether the respondents' attention is diverted from other important content if the page contains content with an element of movement.

References

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