RESEARCH OF THE NEEDS OF ELECTRONIC TRADE USERS IN REPUBLIC SERBIA

Abstract

The paper determined the extent to which electronic commerce is applied in rural of Serbia, whether residents are confident in this type of purchase and to what extent clients are loyal in this way of purchasing. The constant development of electronic commerce will become a part of every individual’s daily life and a modern way of life, which will contribute to the reduction of service prices, easier access to the market and avoidance of transaction costs.