APPLICATION OF EMBOK MODEL WHEN ORGANIZING AN EVENT AND THE SIGNIFICANCE OF MARKETING IN EVENT MANAGEMENT AND ORGANISATION
DOI:
https://doi.org/10.24867/23GI15GrbicKeywords:
EMBOK methodology, events, conference, marketingAbstract
In this paper an event (conference) organized by the AIESEC student organization is being analysed. Emphasis is placed on the EMBOK methodology and the possibility of its application to the organization of a specific event („New Leaders" conference), and a special focus is given to the significance of the marketing and suggestions on how the entire marketing of the event could be improved.
References
[1] D. Getz, Event Management and Event Tourism, Cognizant Communication Corporation, New York, 2005.
[2] A. Andrejević i A. Grubor, Menadžment događaja, Fakultet za uslužni biznis Sremska Kamenica, 2007.
[3] A. Shone, B. Parry, Successful Event Management: A practical handbook, Cengage Learning Inc., Hampshire, UK, 2004.
[4] The International EMBOK Model - Presentation transcript, International EMBOK Executive, 2006.
[5] Interni dokumenti AIESEC organizacije
[2] A. Andrejević i A. Grubor, Menadžment događaja, Fakultet za uslužni biznis Sremska Kamenica, 2007.
[3] A. Shone, B. Parry, Successful Event Management: A practical handbook, Cengage Learning Inc., Hampshire, UK, 2004.
[4] The International EMBOK Model - Presentation transcript, International EMBOK Executive, 2006.
[5] Interni dokumenti AIESEC organizacije
Downloads
Published
2023-08-01
Issue
Section
Industrial Engineering and Management
