STRATEGIC POSITIONING AND DIGITAL TRANSFORMATION IN THE FIELD OF DISTRIBUTION AND DELIVERY
DOI:
https://doi.org/10.24867/23GI16VukanovicKeywords:
Digital transformation, Strategic Management, FedexAbstract
For most companies on the market, digital transformation is of great importance and brings benefits such as faster communication with users/customers, collaborators, easier system maintenance, employee communication, business opportunities in different markets. The research subject is based on the application of new technologies in a traditional business environment. The main focus of the work is focused on the analysis of the strategic position of the company Fedex as well as the presentation of examples of digital transformation in the company through the service: Online Shipping for everyone.
References
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[8] H.Igor Ansoff, Palgrave Macmillan, (2007.) „Classic Edition Strategic Management Book“, UK
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[14] The Fourth Industrial Revolution: what it means, how to respond https://www.weforum.org/agenda/-2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/ (pristupljeno 2022.)
[15] The Nine Elements of Digital Transformation https://sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation (pristupljeno 2022.)
[16] A Step-by-Step Guide To Digital Transformation (2015) https://www.slideshare.net/niallmckeown/-digital-transformation-45738266 (pristupljeno 2022.)
[17] Klaus Schwab, Currency (2016.) “The Fourth Industrial Revolution: What It Means, How To Respond”
[18] What is digital business transformation? The essential guide to DX https://www.i-scoop.eu/digital-transformation/#Digital_transformation_happens_everywhere (pristupljeno 2022.)
[19] https://digitalnafirma.rs/digitalizacija.html (pristupljeno 2022.)
[20] C. Petar,FTN (2020.) „Digitalna transformacija poslovanja i njene bezbednosne implikacije,” Novi Sad
[21] https://www.cris.uns.ac.rs/DownloadFileServlet-/Disertacija159110166024189.pdf?controlNumber=(BISIS)114666&fileName=159110166024189.pdf&id=15558&source=NaRDuS&language=sr (pristupljeno 2022.)
[22] Klaus Schwab, Currency (2016.) “The Fourth Industrial Revolution“, USA
[23] David L. Rogers, Columbia Business School (2016) “The Digital Transformation Playbook”, USA
[2] Milena Mirjanović,Visoka poslovna škola strukovnih studija (2018), „Strategijski menadžment“ Leskovac
[3] Materijal sa SOVA platforme predmeta „Strateški menadžment”
[4] Zvaničan sajt kompanije Fedex (www.fedex.com) [4,11,13]
[5] Novi div na području logistike, https://www.dw.com/-hr/novi-div-na-podru%C4%8Dju-logistike/a-18366732 (pristupljeno 2020.)
[6] Carl Shapiro,Wiley (1989.) „The Theory Of Business Strategy”, USA
[7] Mitch Amsler Jed Cullen JC Erdmenger, Academia (2010), „Strategic Report for Fedex Corporation”, USA
[8] H.Igor Ansoff, Palgrave Macmillan, (2007.) „Classic Edition Strategic Management Book“, UK
[9] H.Igor Ansoff, Daniel Kipley, A.O.Lewis, (2007.) Implanting, Strategic Management, Palgrave Macmillan
[10] Philip Sadler, Kogan Page Business Books (2003.) „Strategic management“, USA
[12] Ivana Ćirković (2018), „Digitalni marketing” , (pristupljeno 2022.)
[14] The Fourth Industrial Revolution: what it means, how to respond https://www.weforum.org/agenda/-2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/ (pristupljeno 2022.)
[15] The Nine Elements of Digital Transformation https://sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation (pristupljeno 2022.)
[16] A Step-by-Step Guide To Digital Transformation (2015) https://www.slideshare.net/niallmckeown/-digital-transformation-45738266 (pristupljeno 2022.)
[17] Klaus Schwab, Currency (2016.) “The Fourth Industrial Revolution: What It Means, How To Respond”
[18] What is digital business transformation? The essential guide to DX https://www.i-scoop.eu/digital-transformation/#Digital_transformation_happens_everywhere (pristupljeno 2022.)
[19] https://digitalnafirma.rs/digitalizacija.html (pristupljeno 2022.)
[20] C. Petar,FTN (2020.) „Digitalna transformacija poslovanja i njene bezbednosne implikacije,” Novi Sad
[21] https://www.cris.uns.ac.rs/DownloadFileServlet-/Disertacija159110166024189.pdf?controlNumber=(BISIS)114666&fileName=159110166024189.pdf&id=15558&source=NaRDuS&language=sr (pristupljeno 2022.)
[22] Klaus Schwab, Currency (2016.) “The Fourth Industrial Revolution“, USA
[23] David L. Rogers, Columbia Business School (2016) “The Digital Transformation Playbook”, USA
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Published
2023-08-01
Issue
Section
Industrial Engineering and Management
