Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 38 No. 08 (2023): Proceedings of Faculty of Technical Sciences

STRATEGIC POSITIONING AND DIGITAL TRANSFORMATION IN THE FIELD OF DISTRIBUTION AND DELIVERY

  • Anđela Vukanović
DOI:
https://doi.org/10.24867/23GI16Vukanovic
Submitted
August 1, 2023
Published
2023-08-01

Abstract

For most companies on the market, digital transformation is of great importance and brings benefits such as faster communication with users/customers, colla­borators, easier system maintenance, employee commu­nication, business opportunities in different markets. The research subject is based on the application of new techno­logies in a traditional business environment. The main focus of the work is focused on the analysis of the strategic position of the company Fedex as well as the presentation of examples of digital transformation in the company through the service: Online Shipping for everyone.

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