THE PROCESS OF CREATING AN INTERNET PRESENTATION USING A CONTENT MANAGEMENT SYSTEM "WORDPRESS"
DOI:
https://doi.org/10.24867/24GI20KukicKeywords:
Digital Marketing, Content Management Systems, WordPress, Multimedia and Global MediaAbstract
This master's thesis presents the theoretical aspects of setting up a website using a system for development and content management, as well as the theoretical aspect of the importance of a website as a means of digital communication. In the practical part of the work, the project of creating a website, setting up its functionalities and content, was analyzed, along with the marketing rationale for each decision that was made and implemented in the project.
References
Bala, M., & Verma, D. (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 19.
Crowder, D. (2010). Building a Web Site for Dummies.
Gardner, B. S. (2011). Responsive Web Design: Enriching the User Experience. Sigma Inside the Digital Ecosystem, 11(1), 56.
Mansfield, R. (2005). CSS Web Design for Dummies.
Rowles, D. (2014). Digital branding.
Sabin-Wilson, L. (2013). Wordpress Web Design for Dummies (2nd ed.).
Toupin, E. (2001). Web Site Development - A-to-Z for Beginners.
Zak Cagaros. (2017). Wordpress In A Week ...Or Less.
Crowder, D. (2010). Building a Web Site for Dummies.
Gardner, B. S. (2011). Responsive Web Design: Enriching the User Experience. Sigma Inside the Digital Ecosystem, 11(1), 56.
Mansfield, R. (2005). CSS Web Design for Dummies.
Rowles, D. (2014). Digital branding.
Sabin-Wilson, L. (2013). Wordpress Web Design for Dummies (2nd ed.).
Toupin, E. (2001). Web Site Development - A-to-Z for Beginners.
Zak Cagaros. (2017). Wordpress In A Week ...Or Less.
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Published
2023-10-08
Issue
Section
Industrial Engineering and Management
