CITIES AND MAJOR EVENTS: NOVI SAD – POTENTIAL HOST OF THE EUROVISION SONG CONTEST

Abstract

In an increasingly competitive global environment, cities are adopting different strategies to achieve competitive advantage. This thesis contains scientific research on the impact of major events as a key component of the strategy for urban and economic development of cities and proposes a strategy for Novi Sad as the potentional host of the Eurovision Song Contest, with the long-term development of the city and the achievement of sustainable progress in the future.