Industrial Engineering and Management
Vol. 34 No. 05 (2019): Proceedings of the Faculty of Technical Sciences
USAGE OF EMBOK MODEL IN ORGANIZATION OF NEW FORMS OF SPECIAL EVENTS
Abstract
The paper describes the EMBOK management model for special events and presentst the advantages and disadvantages of the model. It has been suggested to improve the model. It is presented and the application EMBOK model with an emphasis on the domain of marketing and suggestionsof implementations a new class – branding – with the example and usage of changes model for organizing VR festival.
References
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