USAGE OF EMBOK MODEL IN ORGANIZATION OF NEW FORMS OF SPECIAL EVENTS
DOI:
https://doi.org/10.24867/02GI02SubasicKeywords:
EMBOK model, Event management, konferencija, seminar, festivalAbstract
The paper describes the EMBOK management model for special events and presentst the advantages and disadvantages of the model. It has been suggested to improve the model. It is presented and the application EMBOK model with an emphasis on the domain of marketing and suggestionsof implementations a new class – branding – with the example and usage of changes model for organizing VR festival.
References
[1] Professor Joe Goldblatt (2012) Special events: Creating and Sustaining a New World for Celebration. John Wiley & Sons, Inc., Hoboken, New Jersey, USA.
[2] Silvers, J. R. „Professional Event Coordination“, John Wiley&Sons, Inc, Hoboken, NewJersey, USA, 2012.
[3] Drucker, Peter (1954). The practice of management. New York: Harper and Row Publishers, USA.
[4] Philip Kotler, Gary Armstrong (2012) Principles of Marketing, 14th Edition. Pearson Education, Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458, USA.
[5] Anton Shone, Bryn Parry (2010) Successful Event Management, 3rd Edition. SOUTH-WESTERN, USA.
[2] Silvers, J. R. „Professional Event Coordination“, John Wiley&Sons, Inc, Hoboken, NewJersey, USA, 2012.
[3] Drucker, Peter (1954). The practice of management. New York: Harper and Row Publishers, USA.
[4] Philip Kotler, Gary Armstrong (2012) Principles of Marketing, 14th Edition. Pearson Education, Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458, USA.
[5] Anton Shone, Bryn Parry (2010) Successful Event Management, 3rd Edition. SOUTH-WESTERN, USA.
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Published
2019-04-14
Issue
Section
Industrial Engineering and Management
