Industrial Engineering and Management
Vol. 34 No. 05 (2019): Proceedings of the Faculty of Technical Sciences
IMPROVING ONLINE COMMUNICATION OF FESTIVAL EVENTS
Abstract
This work through the analysis of the current state of online communication of the Ruthenian festival "Red Rose" in Ruski Krstur shows the level of its representation and visibility on the Internet. Festival "Red Rose" promotes its activities through conservative advertising, such as press, radio and television. In this paper, social media accounts - the official site (site), YouTube, Facebook and Twitter - are viewed. It comes to the conclusion that the awareness of the presence on the Internet is very small, the analysis of competition has shown approximate results. The paper presents the proposal for the promotion of online communication.
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