IMPROVING ONLINE COMMUNICATION OF FESTIVAL EVENTS
DOI:
https://doi.org/10.24867/02GI09NadjKeywords:
online communication, social networks, festivals, eventsAbstract
This work through the analysis of the current state of online communication of the Ruthenian festival "Red Rose" in Ruski Krstur shows the level of its representation and visibility on the Internet. Festival "Red Rose" promotes its activities through conservative advertising, such as press, radio and television. In this paper, social media accounts - the official site (site), YouTube, Facebook and Twitter - are viewed. It comes to the conclusion that the awareness of the presence on the Internet is very small, the analysis of competition has shown approximate results. The paper presents the proposal for the promotion of online communication.
References
[1] Allen, J. (2002). The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events. John Wiley & Sons.
[2] Diane O'Sullivan, M. J. (2010). Festival Tourism: A Contributor to Sustainable Local Economic Development? Taylor & Francis Online, 325-342.
[3] Tihi, B. (1999). Osnovi marketinga. BIH, Sarajevo: Ekonomski fakultet u Sarajevu.
[4] Weber, L. (2009). Marketing to the social web. New Jersey: John Wiley & Sons.
[5] Kallas, P. (2017, Oktober 09.). Top 15 Most Popular Social Networking Sites and Apps. Retrieved from Dreamgrow: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
[2] Diane O'Sullivan, M. J. (2010). Festival Tourism: A Contributor to Sustainable Local Economic Development? Taylor & Francis Online, 325-342.
[3] Tihi, B. (1999). Osnovi marketinga. BIH, Sarajevo: Ekonomski fakultet u Sarajevu.
[4] Weber, L. (2009). Marketing to the social web. New Jersey: John Wiley & Sons.
[5] Kallas, P. (2017, Oktober 09.). Top 15 Most Popular Social Networking Sites and Apps. Retrieved from Dreamgrow: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
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Published
2019-04-17
Issue
Section
Industrial Engineering and Management
