IMPLEMENTING A HUMAN-CENTERED APPROACH IN THE IT EMPLOYER BRANDING PROCESS
DOI:
https://doi.org/10.24867/25GI08MiscevicKeywords:
employer branding, human-centered appro¬ach, attracting employer, IT industryAbstract
This study starts from the very concept of employer branding within a theoretical framework. Following that, a proposal and a detailed implementation of a strategy based on principles of a people-centered approach are presented. The aim of this paper is to provide insight into the current state of the company through the research segment. Based on the obtained results, a project has been suggested with the goal of enhancing the employer brand value using a human-centered approach.
References
[1] Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management
[2] Kucherov, D., & Zavyalova, E. (2012). HRD practices and talent management in the companies with the employer brand. [3] Sullivan, J. 2004, “Eight Elements of a Successful Employment Brand”
[4] Lalić. D. i Vlastelica Bakić, T. (2019) Korporativne komunikacije za primer, Novi Sad, Fakultet tehničkih nauka Univerziteta u Novom Sadu
[5] Šonjić, K., (2022). Vodič za kreiranje idealnog EVP-a
[6] Mosley, R. (2009). Employer Brand: The Performance
[2] Kucherov, D., & Zavyalova, E. (2012). HRD practices and talent management in the companies with the employer brand. [3] Sullivan, J. 2004, “Eight Elements of a Successful Employment Brand”
[4] Lalić. D. i Vlastelica Bakić, T. (2019) Korporativne komunikacije za primer, Novi Sad, Fakultet tehničkih nauka Univerziteta u Novom Sadu
[5] Šonjić, K., (2022). Vodič za kreiranje idealnog EVP-a
[6] Mosley, R. (2009). Employer Brand: The Performance
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Published
2023-12-30
Issue
Section
Industrial Engineering and Management
