Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 39 No. 01 (2024): Proceedings of Faculty of Technical Sciences

IMPLEMENTING A HUMAN-CENTERED APPROACH IN THE IT EMPLOYER BRANDING PROCESS

  • Jana Miščević
  • Danijela Lalić
DOI:
https://doi.org/10.24867/25GI08Miscevic
Submitted
December 30, 2023
Published
2023-12-30

Abstract

This study starts from the very concept of employer branding within a theoretical framework. Following that, a proposal and a detailed implementation of a strategy based on principles of a people-centered approach are presented. The aim of this paper is to provide insight into the current state of the company through the research segment. Based on the obtained results, a project has been suggested with the goal of enhancing the employer brand value using a human-centered approach.

References

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[4] Lalić. D. i Vlastelica Bakić, T. (2019) Korporativne komunikacije za primer, Novi Sad, Fakultet tehničkih nauka Univerziteta u Novom Sadu
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