Industrial Engineering and Management
Vol. 39 No. 01 (2024): Proceedings of Faculty of Technical Sciences
ANALYSIS OF THE APPLICATION OF THE SCRAM FRAMEWORK IN MARKETING ON THE EXAMPLE OF LEVUP DIGITAL SOLUTIONS
Abstract
In the first part of this paper, the concept of the project, its main characteristics and division is analyzed. After that, the concept of project management was explained. The second part of the paper refers to agile methodologies and their application. The main focus is on Scrum and its application in marketing.
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