RESEARCH ON THE PERCEPTION OF USERS OF SOCIAL NETWORKS ABOUT COMPUTER-GENERATED INFLUENCERS

Abstract

Today's digital age has influenced the increase in the importance of social networks in the lives of individuals as well as brands. All this has influenced the phenomenon of creating influencers as strong marketing tools that influence the success of companies' operations. The development of technology has led to the creation of a new type of influencer, computer-generated ones that have many advantages over real influencers. This work aims to show the importance of this type of influencer and to determine through the conducted research what is the perception of social network users concerning this type of influencer marketing.