QUANTIFICATION OF RISK AND OPTIMIZATION OF INVESTMENT STRATEGY IN CRISIS BUSINESS CONDITIONS

Abstract

This paper provides an analysis of the crisis conditions in which German automotive companies have found themselves over the past decade. It highlights the risks posed by these conditions, emphasizing their impact on these companies and potential threats that arise for the rest of Europe. The goal of this analysis is to, through examples of major companies, illustrate the crisis's influence on their business, identifying problematic areas during this period.