Industrial Engineering and Management
Vol. 39 No. 05 (2024): Proceedings of Faculty of Technical Sciences
EVENT MARKETING IN A FUNCTION OF CORPORATE SOCIAL RESPONSIBILITY
Abstract
Companies integrate corporate social responsibility into marketing events to emphasize values and attract audience attention. These values relate to providing an educational experience that raises awareness of important social and environmental issues, implementing sustainable examples at events, organizing humanitarian actions, promoting diversity and inclusion, and supporting local initiatives. This paper presents the organization of the "Schneider Electric Serbia Business Run" event, with special attention to promotional activities, as well as the event's impact on the perception of the brand SE, community engagement, and achievement of social goals.
References
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