ANALYSIS OF ONLINE ADVERTISING TRENDS IN THE BETTING INDUSTRY
DOI:
https://doi.org/10.24867/26GI24BaricKeywords:
Online advertising, gambling, competitionAbstract
In the theoretical part of the paper, the concept of market research and fundamental characteristics of the betting industry were analyzed, with a focus on online betting and a comparison with the traditional form. The significance of digital marketing and internet advertising, including an analysis of their channels, was emphasized. In the practical part of the paper, the focus was on analyzing competition in the betting industry, primarily through the lens of social media. A comparison of the digital presence of the six major competitors was conducted, along with an analysis of advertising trends in betting companies. In conclusion, the most significant trends in internet advertising within the betting industry were highlighted.
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Published
2024-05-03
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Section
Industrial Engineering and Management
