STRATEGY FOR THE ACCESSION OF KRAGUJEVAC TO THE UNESCO NETWORK OF CREATIVE CITIES OF MUSIC

Abstract

The paper presents a description of the strategic approach of the city of Kragujevac to the UNESCO network of creative cities, specifically the category of music. An analysis of the strengths, weaknesses, opportunities and threats of the current situation will be presented so that the further flow of work can take place in the direction of the approach of the UNESCO network of creative cities. Different ideas ranging from spatial measures to marketing approach are presented in the paper.