In the age of technological, climate, political and other changes, companies are facing an uncertain future. For this reason, it is necessary to constantly improve their resources in order to survive in the market. Company Toza Marković d.o.o. Kikinda is a company that needs to change its processes in order to ensure a promising future. In this work, the optimization of the production process were analysed with the aim of making the company profitable. In addition, the potentials of all other resources were analysed