INCREASING USER SATISFACTION BY REALIZING THE „LAST MILE“ IN THE DELIVERY OF FOOD DELIVERY BY COURIER SERVICES

Abstract

This paper includes the application of methods and techniques based on the example of Glovo's business and its food delivery platform. The paper describes the process of creating tools, included in the SWOT analysis, the Ishikawa diagram and the TOWS matrix, on the basis of which the basis for designing improvement. The proposed improvement measures are based on sustainable development plans and the fulfillment of environmental requirements.