USE OF ARTIFICIAL INTELLIGENCE IN CREATING A BRAND STYLE GUIDE

Abstract

The paper includes an analysis and comparison of different AI tools for creating a brand style guide. The research focuses on three tools: Standards, Gingersauce, and Baseline, and their ability to generate structure and design based on the example of an existing brand style guide from Slack. The paper deals with the technical aspects of each tool, from initial setup to the final results, with special reference to the degree of automation, customization options, and efficiency in creating design elements. The conclusion indicates the advantages and limitations of each tool.