KORPORATIVNA DRUŠTVENA ODGOVORNOST PREMA ZAPOSLENIMA U PROIZVODNOJ ORGANIZACIJI
DOI:
https://doi.org/10.24867/30GI15BajalicaKeywords:
Corporate social responsibility (CSR), Dimensions of CSR, Areas of application of CSR, CSR toward employeesAbstract
The paper explores the concept of corporate social responsibility (CSR), including its definitions, basic dimensions, and areas of application. The focus is on investigating the application of CSR toward employees in a selected production company (Henkel). The research identifies strengths and weaknesses in employee perceptions of CSR implementation and provides suggestions for improving communication and recognition of CSR activities.
References
[1] Kilcullen, M., & Kooistra, J. (1999). A t least do not harm: sources on the changing role of business ethics and corporate social responsibility. Reference Services Review, MCB University Press.
[2] Kotler, P., & Li, N. (2009). Društveno odgovorno poslovanje, M.E.P., Zagreb.
[3] Bowen, H. R. (1953). Social Responsibilities of the Businessman, New York: Harper and Brothers.
[4] Duđak, Lj. (2020). Korporativna društvena odgovornost (skripta), FTN, Novi Sad.
