Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 40 No. 08 (2025): Proceedings of the Faculty of Technical Sciences

ANALYSIS OF ONLINE COMMUNICATION OF CELEBRITY BRANDS

  • Maša Milić
DOI:
https://doi.org/10.24867/31GI09Milic
Submitted
July 24, 2025
Published
2026-01-02

Abstract

The paper analyzes the online communication of brands owned by celebrities and their impact on brand success. Various promotion strategies are presented, and the success of each promotional approach is discussed.

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