THE IMPACT OF PHOTOMANIPULATION ON THE NATURAL APPEARANCE OF FAST FOOD IN IMAGES
DOI:
https://doi.org/10.24867/31EF05StepanovicKeywords:
Photomanipulation, photography, fast food, marketingAbstract
In this work various techniques to manipulate food photographs were applied, followed by a survey to examine how these manipulations affected the perception of the naturalness of the presented product. The results showed that respondents perceive the photographs with minimal retouching as the most natural, while those where AI tools were used to replace the main element of the image were rated as the least natural.
References
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