Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 41 No. 03 (2026): Proceedings of the Faculty of Technical Sciences

Development Of The Élevé Brand Through Creative Content Marketing

  • Milica Gojković
DOI:
https://doi.org/10.24867/34GI23Gojkovic
Submitted
March 16, 2026
Published
2026-03-16

Abstract

This paper deals with brand development through creative content on social networks. It covers the topics of online content and brand building, as well as defining goals and target groups. This paper analyzes the current content and makes suggestions for new activities in the future.

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