Proceeding of the Faculty of technical Sciences, Novi Sad

Gaphic Engineering and Design

Vol. 41 No. 04 (2026): Proceedings of the Faculty of Technical Sciences

Application of Artificial Intelligence-Based Tools in Generating Animations for Product Advertising Purposes

  • Мартина Буљовчић
DOI:
https://doi.org/10.24867/34EF04Buljovcic
Submitted
March 25, 2026
Published
2026-04-21

Abstract

The thesis explains the concept of animation, its application in product advertising, and the differences in the perception of static and dynamic content in advertising. In the experimental part, the process of generating video content using four different artificial intelligence–based models is described in detail, followed by research on the appeal of the generated animations.

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