Proceeding of the Faculty of technical Sciences, Novi Sad

Gaphic Engineering and Design

Vol. 41 No. 04 (2026): Proceedings of the Faculty of Technical Sciences

Analysis of the Perception of Authenticity in Real and AI-Generated Photographs

  • Михаела Вујадиновић
DOI:
https://doi.org/10.24867/34EF05Vujadinovic
Submitted
March 25, 2026
Published
2026-04-21

Abstract

This study explores the use of artificial intelligence in creating and generating product photographs for marketing purposes, with a focus on the visual presentation of chocolate. The work includes an analysis of the tools used, instructions for image generation, as well as an examination of audience perception in recognizing AI-generated photographs. The goal is to assess the quality, aesthetic appeal, and practical applicability of these technologies in advertising.

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