MAPPING AND ANALYSIS OF DISTRIBUTION PROCESS IN SUPPLY CHAIN „Ahold Delhaize“

Abstract

The supply chain has occupied the equal attention of the professional public and practice in the last thirty years. In that timeframe, many business concepts have been created in order to improve and optimize the operations of participants in the chains. The basic characteristic of the modern business environment is the dynamics of changing business conditions. In these new conditions, the way of applying, the way of organizing the business and the way of management have been changed. The modern concept of doing business leads every company, that wants success, to connect with other companies. Competition is no longer occurring between isolated companies but between their supply chains. Supply chain enables the most efficient linking of all phases and aspects of the process with demand. In this respect, managing the performance of the supply chain and process is a key component of achieving competitive strategies of companies in the supply chain. The system of measures must be balanced on several bases, and above all it should contain quantitative and qualitative performance measures and must include operational performance measures.