Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 41 No. 01 (2026): Proceedings of the Faculty of Technical Sciences

THE USE OF DIGITAL MARKETING TOOLS FOR IMPROVING THE ONLINE VISIBILITY OF THE PUPPET THEATER IN ZRENJANIN

  • Ines Lacko
DOI:
https://doi.org/10.24867/33GI16Lacko
Submitted
August 23, 2026
Published
2026-08-23

Abstract

In this paper, the importance of using digital marketing tools to enhance the online visibility of the Puppet Stage of the National Theatre "Toša Jovanović" in Zrenjanin is described. The main part of the paper provides a detailed analysis of social networks and the website, as well as the application of digital marketing tools in competitor analysis, followed by a proposal for improvement through the introduction of a new application and a presentation of its functionality.

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