The paper analyzes the changes that occured during the exposure of rubbing effects on the print. The changes that occur are visible on the material structure and on the print. Variable factors such as aperture of the mesh, exposure time for screen, color and substrate type, have a significant impact on the durability and resistance of the print. Combining the material and the amount of color coating, variations may occur in the geometric and colorimetric parameters that the user perceives through various optical senses. In order to solve the problem of influence parameters the have impact on the quality of the print, experimentally will be determined the changes that occur in the process of rubbing on the surface of the solid tone areas of PVC foils.