If you want to discover the spirit of a city, go to the market, there you can see, in the best manor, the economic power, habits and culture of the citizens. The research paper deals with the markets program taking into consideration the historical aspects and modern topics. The paper tackles the food related problem of citizens in future big cities and deals with urban agricultural concept in public residence, which can also be used on other public structures in Novi Sad. The project is designed as an initiator of the idea for further development on other projects.