IMPROVING THE FUNCTION OF COMMERCIAL BUSINESS IN THE COMPANY Univerzal d.o.o.

Authors

  • Jelena Ćurčić Autor

DOI:

https://doi.org/10.24867/04GI09Curcic

Keywords:

commercial business, procurement, sale, principles of organization

Abstract

The function of commercial business is responsible for creating a continuous reproduction process while ensuring the means of production. This paper presents the analysis of the company Univerzal with emphasis on the procurement department, related processes, activities and procedures.

References

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[2] M. Krolikowski, Y. Xiaojing, „Customer-supplier relationships and innovation“, pp. 53-68, 2017.
[3] R. Penezić, „Komercijalno poslovanje“, Novi Sad, 2001.
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[7] A. Jovanović, “Komercijalno poslovanje“, Beograd, 1983.
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[9] J. Sheth, A. Sharma, R. Sisodia, “The Antecedents and Consequences of Customer-Centric Marketing, pp. 55-56, 2000.

Published

2019-09-30

Issue

Section

Industrial Engineering and Management