COMPARATIVE ANALYSIS OF ONLINE VISIBILITY OF HIGHER EDUCATION INSTITUTIONS USING INTERNET MARKETING TOOLS
DOI:
https://doi.org/10.24867/04GI13JaksicKeywords:
higher education institutions, education, internet, internet marketing, internet marketing toolsAbstract
The frequent use of the internet in education has led to a significant change in the process of transferring knowledge and research. With the emergence of the Internet, the sphere of marketing has been changed and in addition to the traditional marketing, Internet marketing emerged and with great speed takes superior position over all previous forms of advertising. The aim of this paper is to emphasize the importance, role and advantages of internet marketing, as well as its application in higher education, with particular accent on the benefits of using internet marketing tools in higher education institutions. The paper analyses the best foreign and domestic universities and their use of internet marketing tools.
References
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[2] Rovai, Alfred. 2009. The Internet and Higher Education: Achieving Global Reach. Elsevier.
[3] Stankov, Slavomir, Marko Rosić, Adrina Granić, Maleš. Lada, Ani Grubišić, / Branko Žitko. 2004. „Paradigma e-učenja i inteligentni tutorski sustavi.“ Savjetovanje Računala u obrazovanju. Opatija, Hrvatska: MIPRO 2004, Računala u obrazovanju : zbornik radova = Computers in education : proceedings ; u okviru XXVII. međunarodnog skupa MIPRO 2004. = XXVII. International Convention MIPRO 2004 / Čičin-Šain, Marina ; Gragojlović, Pavle ; Turčić-Prstačić, Ivana (ur.
[4] Petrović, Đorđe. 2016. „USE OF INTERNET RESOURCES AND IT TOOLS AND CHARACTERISTICS OF HIGHER EDUCATION INSTITUTIONS IN SERBIA.“ Megatrend revija 293-304.
[5] Breivik, Patricia Senn, / Elwood Gordon Gee. 2006. Higher Education in the Internet Age: Libraries Creating a Strategic Edge. Greenwood Publishing Group.
[6] Kotler, F. 2004. Marketing od A do Z. Novi Sad.
[7] Techopedia Inc. n.d. Website. https://www.techopedia.com/definition/5411/website.
[8] Ho, L.H., M.H Lu, J.C. Huang, / H.Y. Ho. 2010. „The Application of Search Engine Optimization for Internet Marketing: An Example of the Motel Websites.“ Computer and Automation Engineering (ICCAE); The 2nd International Conference on. 380-383.
[9] Quinton, S., / M. A. Khan. 2009. „Generating web site traffic: a new model for SMEs.“ Direct Marketing: An International Journal 109-123.
[10] Dodson, Ian. 2016. The Art of Digital Marketing. Wiley.
[11] Kim, W., O.R. Jeong, / S.W. Lee. 2010. „On Social Web Sites.“ Information Systems, Vol.35. No.2 215-236.
[12] Lee, Moosung, / Han Woo Park. 2012. „Exploring the web visibility of world-class universities.“ Scientometrics . Budapest: Springer. 201–218.
[13] Latysheva, E.V., L.V. Karlova, / A.S Koryakina. 2015. „Internet communication and transformation of university.“ International Conference on Research Paradigms Transformation in Social Sciences 2014. Elsevier Ltd. 566 – 571.
[14] Hanover Research. 2014. Trends in Higher Education Marketing, Recruitment and Technology. Washington DC: Academic Adminstration Practice.
[15] Academic Ranking of World Univeristies. n.d. ARWU Methodology 2018. http://www.shanghairanking.com/ARWU-Methodology-2018.html.
[16] Webometrics. n.d. Methodology. http://www.webometrics.info/en/Methodology.
[17] Nissom, Shane, / Narayanan Kulathuramaiyer. 2012. The study of Webometrics Ranking of World Universities. Technical Report, Faculty of Computer Science and Information Technology.
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Published
2019-09-30
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Section
Industrial Engineering and Management
