IMPROVEMENT OF CUSTOMER SERVICE IN „APOTEKA SUBOTICA“ COMPANY
DOI:
https://doi.org/10.24867/06GI04KukuljKeywords:
Logistics, Customer service, Marketing logisticsAbstract
This work analyzes the current state of the „Apoteka Subotica“ company, with the aim of identifying, through certain methods, possible measures of improvement in the field of logistics, namely marketing of logistics and customer service.
References
[1] https://velikirecnik.com/2017/04/09/logistika/ (datum pristupa: 14.08.2019.)
[2] Dušan Regodić, Logistika, Beograd, 2011.
[3] Božić,V. i Aćimović, S.: Marketing logistika, Ekonomski fakultet, Beograd, 2010.
[4] Lamber i Stock, Strategic logistics management, McGraw-Hill Co, New York, 1993.
[5] Gilmour, P. The management of distribution: An Australian framework Longman Co. Ltd. Melbourne, 1978.
[2] Dušan Regodić, Logistika, Beograd, 2011.
[3] Božić,V. i Aćimović, S.: Marketing logistika, Ekonomski fakultet, Beograd, 2010.
[4] Lamber i Stock, Strategic logistics management, McGraw-Hill Co, New York, 1993.
[5] Gilmour, P. The management of distribution: An Australian framework Longman Co. Ltd. Melbourne, 1978.
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Published
2020-01-24
Issue
Section
Industrial Engineering and Management
