FUNCTIONAL CHARACTERISTICS OF DISTRIBUTION CENTERS IN DISTRIBUTION STRATEGIES
DOI:
https://doi.org/10.24867/07DS12NovicKeywords:
logistics, logistics center, distribution, strategyAbstract
In this work we study the basic components, indicators and experience in the implementation of product distribution with a view to their systematization. First, introductory considerations regarding the logistics, distribution, and importance of these functions for company operations are given. Different structures of distribution channels are described. The concept of logistics centers is explained, as one way to streamline and improve distribution processes. Then the notion of a distribution center and its roles are explained. Finally, the practical importance of distribution strategies is presented through a comparison of business models of two giants of the fashion industry: Zare and H&M. Comparisons of these companies are: the type of supply chain; dependence on IT systems; the design process; production strategy; distribution strategy; retail strategy; market segmentation method; promotion policy and orientation towards social responsibility. On the basis of what was stated in the final part, conclusions were drawn.
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