ONLINE COMMUNICATIONS MANAGEMENT IN COMPANY „MILSPED“
DOI:
https://doi.org/10.24867/15GI13RadicKeywords:
Milšped, marketing, communicationAbstract
Digital marketing strategy is based on the application of new information and communication technology. Business systems can now interact with their audience. By using social networks, which are an integral part of the web environment, companies can convey information to a number of stakeholders and present their business in the best possible light. The subject of this paper is the management of online marketing communications in the company "MILŠPED". The aim of this paper is to describe the way to improve the management of online marketing communications of the company Milšped, in order to have a positive effect on the business results of this business system.
References
[1] Avramović, M., Popović, S., Promotivne aktivnosti u turizmu, Visoka poslovna škola strukovnih studija, Leskovac, 2016.
[2] Bauer, I., Digitalni marketing, Zavod za udžbenike, Beograd, 2015.
[3] Đukić, S., Osnovi marketing komuniciranja, Ekonomski fakultet, Niš, 2011
[4] Harrison-Walker, J., The measurement of a market orientation and impact on business performance, Journal of Quality Management, Vol. 6, 2001.
[2] Bauer, I., Digitalni marketing, Zavod za udžbenike, Beograd, 2015.
[3] Đukić, S., Osnovi marketing komuniciranja, Ekonomski fakultet, Niš, 2011
[4] Harrison-Walker, J., The measurement of a market orientation and impact on business performance, Journal of Quality Management, Vol. 6, 2001.
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Published
2021-12-09
Issue
Section
Industrial Engineering and Management
