IMPROVING THE SATISFACTION OF CLIENST AT THE POOL „CAIR“ IN NIS
DOI:
https://doi.org/10.24867/09GI04StojicKeywords:
logistics, customer relationship management, customer satisfactionAbstract
This paper includes theoretical part on logistics and supply chain management. It shows what Customer Realtionship Management is. Based on the anonymus questionnaire, we saw the satisfaction of the pool „Čair“ customers and therefore, measures of improvement were conducted.
References
[1[ Alan Midžić, Logistika, Bihać, 2014;
[2] Shaw, Robert, Computer Aided Marketing & Selling, Butterworth-Heinemann Newton, Massachusetts, 1991;
[3] Boris Milović, Ekonomski fakultet Subotica, Unverzitet Novi Sad, Razlike CRM i e-CRM poslovne strategije;
[2] Shaw, Robert, Computer Aided Marketing & Selling, Butterworth-Heinemann Newton, Massachusetts, 1991;
[3] Boris Milović, Ekonomski fakultet Subotica, Unverzitet Novi Sad, Razlike CRM i e-CRM poslovne strategije;
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Published
2020-10-04
Issue
Section
Industrial Engineering and Management
