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Industrial Engineering and Management

Vol. 35 No. 10 (2020): Proceedings of the Faculty of Technical Sciences

IMPROVING THE SATISFACTION OF CLIENST AT THE POOL „CAIR“ IN NIS

  • Miljana Stojić
DOI:
https://doi.org/10.24867/09GI04Stojic
Submitted
October 4, 2020
Published
2020-10-04

Abstract

This paper includes theoretical part on logistics and supply chain management. It shows what Customer Realtionship Management is. Based on the anonymus questionnaire, we saw the satisfaction of the pool „Čair“ customers and therefore, measures of improvement were conducted.

References

[1[ Alan Midžić, Logistika, Bihać, 2014;
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[3] Boris Milović, Ekonomski fakultet Subotica, Unverzitet Novi Sad, Razlike CRM i e-CRM poslovne strategije;