DESIGN THINKING AS A PROBLEM SOLVING METHOD
DOI:
https://doi.org/10.24867/12GI20RasevicKeywords:
Design Thinking, Managing Innovation, Managing Creativity, Project ManagementAbstract
Design Thinking is a method in creative problem solving that puts the needs of the market and consumers at the center of research. The advantages of this method are its applicability in all industries, focus on finding the best solution, ie the solution that is most acceptable at that time, constant testing of solutions and the search for possible improvements. Design thinking can be a tool for innovation management, but also a tool for creative problem solving. This method is successfully combined with modern methods for managing the process of innovation or process improvement and is often a precursor to other methods such as agile methodologies or Lean. With design thinking method, using convergent and divergent approaches, the approach of two diamonds, we get a closed process in which iterative processes are constantly changing in order to improve the process, service, product or solve a particular problem.
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