TESTING THE SUCCESS OF COMMUNICATING THE COMPANY'S MESSAGE USING AUTOGRAPHS IN OPEN SPACE
DOI:
https://doi.org/10.24867/24EF07MajdandzicKeywords:
Spatial design, outdoor advertising, car brandingAbstract
The aim of the work is to determine the effectiveness of communication between the observer and the design of the branded vehicle itself, and how much the design itself affects the amount of transmission of the desired information to the observer and the awakening of the same desire for further research on the advertised brand. The survey was conducted via an online Google survey, where respondents were presented with different solutions of branded vehicles, ten specific examples, and for each example they answered five questions. Through further analysis of the data, it was concluded which vehicle and its design left a good impression on the respondents and which did not. In order for this type of communication to go well, it is necessary to pay attention to the design itself, the amount of information, the availability of the areas for branding, be they large or small, so that there is no overcrowding of information and the creation of noise in communication.
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