TRENDS IN THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN MARKETING ACTIVITIES

Authors

  • Doris Bučko Autor

DOI:

https://doi.org/10.24867/30GI10Bucko

Keywords:

Artificial intelligence, Evolution of marketing, Internet marketing, Personalization, Predictive analytics

Abstract

The paper explores trends in the use of artificial intelligence in marketing, such as predictive analytics, personalization, targeted advertising, automation, and chatbots. It also covers the psychosocial dynamics of AI and keyword co-occurrence analysis. Examples from companies like Amazon, Netflix, Spotify, Canva, and Raiffeisen Bank are included.

References

[1] Verma S., Sharma R., 2021, Int. J. of Info. Management Data

[2] https://www.linkedin.com/pulse/history-marketing-pixellion/

[3] Haleem A., Javaid M., 2022, ScienceDirect

[4] Rajgopal K., 2023, LinkedIn

[5] Veenendaal A., 2024, Blueprism blog

Published

2025-05-09

Issue

Vol. 40 No. 05 (2025): Proceedings of the Faculty of Technical Sciences

Section

Industrial Engineering and Management