THE IMPORTANCE OF VISUAL COMMUNICATION IN DIGITAL MARKETING

Authors

  • Milica Čelebić Autor

DOI:

https://doi.org/10.24867/30GI11Celebic

Keywords:

Artificial intelligence, Evolution of marketing, Internet marketing, Personalization, Predictive analysis

Abstract

The paper explores the importance of visual communication in digital marketing, focusing on brand identity and user engagement. Using FTN Business School as a case study, it demonstrates how consistency in the use of colors, typography, and symbols contributes to brand recognition and the effectiveness of digital campaigns.

References

[1] Kotler P. Marketing Management, 16th ed., 2022

[2] Kingsnorth S. Digital Marketing Strategy, 2016

[3] Hembree R. The Complete Graphic Designer, 2008

[4] Quesenberry K.A. Social Media Strategy, 2nd ed., 2018

[5] Ambler T., Barrow S. The Employer Brand, J. Brand Management, 1996

Published

2025-05-09

Issue

Vol. 40 No. 05 (2025): Proceedings of the Faculty of Technical Sciences

Section

Industrial Engineering and Management