Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 40 No. 05 (2025): Proceedings of the Faculty of Technical Sciences

THE IMPORTANCE OF VISUAL COMMUNICATION IN DIGITAL MARKETING

  • Milica Čelebić
DOI:
https://doi.org/10.24867/30GI11Celebic
Submitted
May 9, 2025
Published
2025-12-10

Abstract

The paper explores the importance of visual communication in digital marketing, focusing on brand identity and user engagement. Using FTN Business School as a case study, it demonstrates how consistency in the use of colors, typography, and symbols contributes to brand recognition and the effectiveness of digital campaigns.

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