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Компаративна анализа еколошке одрживости дермокозметичких брендова доступних на тржишту Републике Србије

  • Milena Borenović
  • Maja Petrovic
DOI:
https://doi.org/10.24867/35HZ01Borenovic
Predato
July 9, 2026
Objavljeno
2026-07-15

Apstrakt

Рад истражује еколошку одрживост дермокозметичких производа, са посебним фокусом на процену пракси одрживости брендова и перцепцију потрошача у том контексту. Анализа обухвата савремене трендове и изазове одрживости у козметичкој индустрији, утицај потрошачких навика, као и одрживост животног циклуса производа, укључујући формулацију, производњу, паковање и дистрибуцију. Истраживање пружа увид у постојеће еколошке активности брендова и очекивања потрошача, истичући потенцијалне смернице за унапређење одрживости у дермокозметичком сектору и подстицање циркуларних модела управљања ресурсима.

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